주부소비자의 준거집단 민감성과 자민족중심주의가 수입 가전제품 구매의향에 미치는 영향 = The Influence of Housewife Consumers’ Susceptibility to the Reference Group and Ethnocentrism on Willingness to Buy Foreign Products : Focusing on the Effects of Cognitive Dissonance

Title
주부소비자의 준거집단 민감성과 자민족중심주의가 수입 가전제품 구매의향에 미치는 영향 = The Influence of Housewife Consumers’ Susceptibility to the Reference Group and Ethnocentrism on Willingness to Buy Foreign Products : Focusing on the Effects of Cognitive Dissonance
Authors
황미진
Issue Date
2015
Publisher
황미진
URI
http://search.kca.go.kr/libtechupload/2732024.pdfhttp://repo.kca.go.kr/handle/2015.oak/181
Appears in Collections:
2. KCA 간행물 > 1) 소비자문제연구
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