소비자의 구매의사결정 행동유형이 TV 광고에 대한 소비자신뢰도 및 수용도에 미치는 영향 = AThe effects of consumer"s purchase decision-making style on the consumer"s reliability and acceptance for TV advertisement

Title
소비자의 구매의사결정 행동유형이 TV 광고에 대한 소비자신뢰도 및 수용도에 미치는 영향 = AThe effects of consumer"s purchase decision-making style on the consumer"s reliability and acceptance for TV advertisement
Authors
허경옥
Issue Date
2015
Publisher
허경옥
URI
http://search.kca.go.kr/libtechupload/2812231.pdfhttp://repo.kca.go.kr/handle/2015.oak/3470
Appears in Collections:
2. KCA 간행물 > 1) 소비자문제연구
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