개인의 기술수용과 물질추구성향 정도에 따른 모바일 광고에 대한 태도 비교 = The Influence of Technology Acceptance Level and Materialistic Orientation on Individuals' Attitude toward Mobile Advertising

Title
개인의 기술수용과 물질추구성향 정도에 따른 모바일 광고에 대한 태도 비교 = The Influence of Technology Acceptance Level and Materialistic Orientation on Individuals' Attitude toward Mobile Advertising
Authors
유현재
Issue Date
2011
Publisher
유현재
URI
http://search.kca.go.kr/libtechupload/개인의_기술수용과_물질추구성향_정도에_따른_모바일_광고에_대한_태도_비교.pdfhttp://repo.kca.go.kr/handle/2015.oak/385
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2. KCA 간행물 > 1) 소비자문제연구
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